PSA campaign: print ad
The message of our current PSA: "All Our Focus Goes Into Finding A Cure For Breast Cancer." speaks to our dedicated commitment to our mission. It is a statement that could only be made by an organization sponsoring top research studies that have resulted in unprecedented advances in prevention and treatment.
It is also a promise. That we will continue to fund the best and the brightest scientists around the world until we can all live in a world without breast cancer.
How to deliver this promise in one picture and one paragraph of text?
Cancer is ugly. Women are beautiful. The stylized image of a woman looking through a magnifying glass suggests the strength, courage, vitality and radiance of any woman touched in some way by breast cancer who wants to find the answers, whether she is a patient or a doctor. The bright, swirling colors create a dramatic backdrop that catches the reader's eye.
We would like to thank the committed professionals who came together as a team to create this PSA for BCRF and who generously donated their time and talent:
Marisa Acocella Marchetto - Illustration
Marisa is a wonderful friend of the Foundation, having donated her time and amazing talent in so many ways. In addition to The New Yorker and Glamour, Marisa has had ongoing cartoons in Talk, Advertising Age, Modern Bride, and ESPN magazines. Since 2002, her single panel cartoon "Glamour Girls" has appeared monthly in Glamour's "Dos & Doníts" section.
In 2004, three weeks before getting married for the first time at the young age of 43, Marisa was diagnosed with breast cancer. When her Glamour editors found out, their second reaction was to ask Marisa to document her battle with the disease. Cancer Vixen originally ran as six pages in Glamour in May 2005, and a story about the spread was featured as a front page Arts story in the New York Times. Cancer Vixen, the graphic memoir, was published by Alfred A. Knopf in October 2006. Marisa has donated a percentage of the proceeds of Cancer Vixen to The Breast Cancer Research Foundation.
In October of 2006, Marisa was awarded The Humanitarian Award at The Breast Cancer Research Foundation Symposium and Awards Luncheon, which was presented by Sheryl Crow at The Waldorf Astoriain New York City.
We would also like to thank Lida Burpee, Executive Business Director for the Estée Lauder account, and the top notch creative team, led by Associate Creative Directors Vito Caramia and Ricardo Frederic, and Production Director, Debra Bucar.
And now, >>View print ad!