This young professionals group, aimed at engaging today's generation for tomorrow's cure, has officially partnered with BCRF. The Pink Agenda will serve as BCRF's Junior Board, while raising funds and hosting a series of events in different cities throughout the year. Since 2007, The Pink Agenda has raised over $300,000 for BCRF.
At The Pink Agenda's May 2012 gala, Rachel and Danielle Lauder, Evelyn Lauder's granddaughters, accepted the Lisa Mae Lee Award in recognition of their grandmother's inspirational character, courage, optimism and outstanding leadership in the fight against breast cancer.