Carolee
Profile response provided by Nancy Risdon, Marketing & Public Relations
Q.
Tell us a little about Carolee
A.
For 35 years, CAROLEE has offered distinctive jewelry that reflects a contemporary woman's lifestyle and represents the finest in quality, prestige and sophistication. To mark its 35th anniversary this year, the company has developed a limited edition collection of Celebrity "Words to Live By" Sterling Sentiments ® bangles, from which all profits will go to BCRF.
Q.
What is Carolee's purpose in creating a breast cancer cause-related marketing program?
A.
As a company of 80% women, whose customers are women, we are committed to supporting issues that affect women's lives and well being, and this is an important one.
Q.
Why are Carolee's pink products a good match for breast cancer?
A.
On the advice of BCRF, we've gone beyond marketing products to benefit BCRF that are literally pink. We believe customers want to purchase products that are high-quality and attractive-the fact that they benefit BCRF is an added bonus. The reason our products are a good match for BCRF is because our customers are women, plus for over 13 years they have appreciated the support we've given BCRF and come to expect it each year.
Q.
What are Carolee's goals for the BCRF campaign?
A.
We hope to sell out of our Celebrity "Words to Live By" bangle bracelets and donate all of the proceeds to BCRF.
Q.
Why is breast cancer research important to Carolee?
A.
Since the company has enjoyed much success, we believe it is important to give back, especially to those who have made our success possible. We are interested in the health and well being of our 80% women employees and our customers, who are women.
Q.
Why did Carolee choose The Breast Cancer Research Foundation rather than another breast cancer charity?
A.
Carolee has been involved with BCRF since its beginning over 13 years ago. Their track record of success in breast cancer research is unsurpassed, and they are wonderful to work with. We feel we have a true partner in BCRF since they provide an enormous amount of marketing support to help sell the products we create for them.
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