Eleni's New York
Response provided by Ellie Peppard, PR Coordinator
Q.
Tell us a little about Eleni's New York.
A.
Based in Manhattan's culinary-infused Chelsea Market, Eleni's New York is a gourmet bakery known nationwide for their signature products, hand-iced conversation cookies, brownies and decadent cupcakes.
Q.
What is Eleni's purpose in creating a breast cancer cause-related marketing program?
A.
Due to the high percentage of female employees at Eleni's, we chose to market a custom line of products in the support of breast cancer research. Years ago, the team at Eleni's was directly affected as one of our icing designers had a mere-scare after a mammogram. We wanted to show our support and use the valued relationship we have with our customers by raising awareness for the cause.
Q.
Why are Eleni's pink products a good match for breast cancer?
A.
When a loved one encounters the idea of any cancer-related illness it is always a sensitive time. We created a product that is sure to sweeten up any occasion. Our bright and cheery hand-iced cookies provide a celebration of hope and inspiration.
Q.
What are Eleni's goals for the BCRF campaign?
A.
Our goals are to not only raise awareness and funds, but to shine light on a sensitive situation.
Q.
Why is breast cancer research important to Eleni's?
A.
Eleni's New York currently employs a 90 percent female to male ratio. When choosing a cause to support on both a corporate and personal level, we chose to respect and support one that has a possibility of affecting an employee and our loved ones.
Q.
Why did Eleni's choose The Breast Cancer Research Foundation rather than another breast cancer charity?
A.
Eleni has always admired Evelyn Lauder and her efforts in the fight against breast cancer. When choosing a foundation to support, Eleni's chose The Breast Cancer Research Foundation due to their superior credibility and respect among researchers and clinicians. The Breast Cancer Research Foundation has become a household name in the fight against cancer. We are both honored and proud to be a part of this organization. To quote Mrs. Lauder, we too, are in the hopes that the foundation will 'one day go out of business.'
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