Everlast Worldwide, Inc.

Q. Tell us a little about Everlast.

A. Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand - Strength, Dedication, Individuality and Authenticity - to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle.

Q. What is Everlast's purpose in creating a breast cancer cause-related marketing program?

A. Do our part to increase funds to put an end to breast cancer while educating the public about the disease and ways for them to help get involved in the campaign.

Q. Why are Everlast's pink products a good match for breast cancer?

A. Our pink products imply that we can fight this disease and each woman out there facing this disease head on can fight it too. We have even extended our agreement to include a number a pink products that meet the fitness needs of all women and their desire to be healthy and fight breast cancer.

Q. What are Everlast's goals for the BCRF campaign?

A. Our goals are to keep raising money for this cause by adding new pink items, promoting the ones we have, and working together to ensure we are doing all we can to make this relationship a success.

Q. Why is breast cancer research important to Everlast?

A. Any way Everlast can help fight cancer or any other important causes with the strength of our brand and our loyal consumers we try to do so. Breast cancer specifically is important to us because our brand is very strong with female customers and our brand especially encourages women to be brave and stay dedicated to the fight for what they believe in.

Q. Why did Everlast choose The Breast Cancer Research Foundation rather than another breast cancer charity?

A. We share common values, goals, and dedication to this cause. The BCRF's excellent reputation and affiliation with top doctors made this charity our top choice to work with. The BCRF's commitment to research and finding cures for breast cancer are immeasurable - we are proud to join the fight.