Northland 100% Cranberry Juice Blends
Profile response provided by Jessica Wolff, Manager, Marketing Communications
Q.
Tell us a little about Northland 100% Cranberry Juice Blends.
A.
Northland is a brand of 100% juices that are great tasting and great for you. With the powerful antioxidants in cranberries, Vitamin C and no added sugar, Northland juices are the perfect refreshment for a healthy lifestyle. For more than 10 years, Northland has been harnessing the powerful antioxidants in cranberries to help improve women's wellness.
Q.
What is Northland's purpose in creating a breast cancer cause-related marketing program?
A.
As a good-for-you juice company, we strive to support organizations that do great things. That's why we're please to support BCRF in its mission to prevent and find a cure for breast cancer in our lifetime.
Q.
Why are Northland's pink products a good match for breast cancer?
A.
For years people have come to recognize that drinking cranberry juice, which is packed with powerful antioxidants called anthocyanins, is a great way to maintain your overall health. Through our "Drink to Pink" initiative, Northland is giving consumers an easy way to also support the most innovative breast cancer research that is saving lives now and in the future.
Q.
What are Northland's goals for the BCRF campaign?
A.
To date, with help from BCRF, we have raised more than 200,000 and we continue to support BCRF with donations, as well as through our communication program to help inform our consumers of the wonderful work BCRF is doing to cure breast cancer.
Q.
Why is breast cancer research important to Northland?
A.
At Northland, we feel that it is important to give back to our consumers, who are primarily women who drink our product for its health benefits. As a company, our values recognize that it is essential to support women's health.
Q.
Why did Northland choose The Breast Cancer Research Foundation rather than another breast cancer charity?
A.
Unlike some of the other breast cancer organizations, BCRF is research-based and uniquely positioned to help find a cure for breast cancer. Since its inception, there have been numerous studies funded by BCRF that have lead to major advancements in the fight against breast cancer.
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