One-A-Day Women's
Response provided by Odette Cordner, Consumer Promotion Manager
Q.
Tell us a little about One-A-Day.
A.
One-A-Day offers a line of complete multivitamins designed to provide nutritional support based on an individual's unique needs. One-A-Day Women's and One-A-Day Women's 50+ Advantage are specially formulated with Calcium and Vitamin D to support bone strength and breast health.
Q.
What is One-A-Day Women's purpose in creating a breast cancer cause-related marketing program?
A.
70% of women who develop breast health issues do not have a family history of breast disease. The BCRF partnership provides One-A-Day with a unique opportunity to connect with consumers and encourage them to do more for their health while we do more for a cause that affects millions of Americans each year.
Q.
Why are One-A-Day Women's pink products a good match for breast cancer?
A.
Pink has become synonymous with breast cancer awareness-and a symbol for the search for a cure. Due to the outstanding efforts of BCRF, we are proud to be included among many other leading companies that "go pink" in October as a show of support for breast cancer research and awareness.
Q.
What are One-A-Day's goals for the BCRF campaign?
A.
By partnering with the BCRF, we are able to participate in a "movement of millions" that is moving the bar on breast cancer awareness and raising funds for clinical and genetic research at leading medical centers worldwide. In partnership with the BCRF, One-A-Day has an opportunity to make a positive impact on the fight against breast cancer-and involve consumers in the cause with a preventative message focused on simple things women can do to promote breast health.
Q.
Why is breast cancer research important to One-A-Day Women's?
A.
Women trust One-A-Day for quality nutritional support-not only for themselves but for their families. And each year, millions of women are touched by breast health issues-either directly or through someone they know. Because breast health is a top concern for women, it is a top concern for One-A-Day.
Q.
Why did One-A-Day choose The Breast Cancer Research Foundation rather than another breast cancer charity?
A.
We celebrate the BCRF's leadership in mobilizing a nationwide effort that each year, moves us closer to a world without breast cancer. The organization"s vision aligns well with our aspirations for the One-A-Day brand. Together, with all the BCRF partners, we are able to leverage the power of trusted brands and contribute to a cause that touches consumers everywhere.
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