The Estée Lauder Companies Inc.

Mrs. Lauder welcomed the beauty and lifestyle reporters, including more than 15 editors-in-chiefs from top magazines and internet sites including Allure, Cosmopolitan, Elle, Essence, InStyle, Glamour, Gotham, Lucky, O, Self, Seventeen, Teen Vogue and YahooShine.com. The menu included delicacies made from recipes in Mrs. Lauder's cookbook, "In Great Taste: Fresh, Simple Recipes for Eating and Living Well."

The 2008 BCA Campaign image was designed by Marisa Acocella Marchetto, cartoonist and author of the graphic memoir, "Cancer Vixen", which tells the story of how she battled and triumphed over breast cancer. A highlight of the evening included a drawing in which five winning guests were awarded a cartoon portrait by Marisa Acocella Marchetto.

"The battle is not yet won in the fight to beat breast cancer, but we are getting close," said Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies Inc. and Founder and Chairman of The Breast Cancer Research Foundation. "Today, there are more scientific leads than ever before, yet government funding for breast cancer research continues to decline. That is why, now more than ever, we must raise our voices even higher and continue to raise funds for research."

"I am especially grateful to our Company's brands, our employees and our many partners, who for 16 years have been in lockstep with us in this battle. Their commitment and dedication year after year has helped many women and their families survive this disease and helped fund cutting-edge research for prevention and a cure," said Lauder. "Our efforts are making a difference, but this fight is not yet over," she said. "We must persist and continue to pursue what we all believe is attainable in our lifetime - a world without breast cancer."

Once again this October, Evelyn Lauder, along with Elizabeth Hurley, Estée Lauder and Breast Cancer Awareness Campaign Spokesmodel, will raise awareness through a series of high-profile public appearance and illumination events. In 2000, the Company launched its Global Landmarks Illumination Initiative and since then hundreds of well-known landmarks around the world have been bathed in pink lights to raise awareness and inspire action.

"This October, we want to encourage people around the world to put on a pink ribbon, buy a pink product and help us spread our awareness message," said Elizabeth Hurley. "We should tell every woman we know - whether our mother, grandmother, sister, daughter or girlfriend - that it is very important to check their breasts and that they need to go to their doctors for a mammogram every year, if they are over the age of 40."

Fifteen of The Estée Lauder Companies' highly sought-after brands will sell Pink Ribbon Products to raise money for The Breast Cancer Research Foundation. They are Aveda, Bobbi Brown, Bumble and bumble, Clinique, Darphin, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Ojon, Origins, Prescriptives, Tommy Hilfiger Toiletriesand Sean John Fragrances. These brands, along with other Estée Lauder Companies' brands, will display counter information, distribute pink ribbons and hand out informational brochures regarding the importance of breast health.

As always, the Estée Lauder Companies employees continue to actively support BCRF with their annual Sale-a-bration, online Silent Auction, Aramis Bake Sale, Raffles and La Mer sale, as well as walks, golf, soccer and other sports outings.